A trademark is an identity that helps separate one product from another. In the case of a city, it is important to be able to identify a motto and logo. Let´s go over the basic steps needed to trademark your city´s motto and logo.
What you need to know about trademark
The word explains it itself. A trademark is a mark, something that helps identify a product. Basically, it connects a product with the maker of such product. This trademark is usually in the form of a symbol. Take for example the Nike symbol. That trademark is recognizable everywhere. Whenever you see that swoosh symbol, you will immediately connect it with Nike.
If somebody else makes sneakers with a swoosh symbol but at a different angle, people might get confused and think it is a Nike. This will harm Nike if people buy them and they are of inferior quality. The Law protects consumers from being confused that way and there are regulations that prevent companies from confusing consumers.
When does a logo become trademark?
This happens when you put the logo in labels, paper, or the product itself. In the case of a city logo, it goes on important documents and everything related to the municipality. The idea, in this case, is that citizens are able to recognize that these documents come from the city hall or authorities.
What you need to do to trademark
You must start the registration of your logo as soon as possible. Even if it is a logo or motto that you only intend to use. This is important to properly protect your idea of a city logo. The logo and motto will not be officially registered until the Patent Office reviews and approves it.
The first thing you should do is verify if your symbol has not been registered yet. You can search the Trademark Electronic Search System (TESS) of the U.S. Patent and Trademark Office and search for logos that are similar to yours consulting the Design Search Code Manual. Type in your motto to search those who are similar to yours. Event if you find a motto or logo that is similar to the one thought for your city, it might still get registered if this other company is using it for another product.
How does a trademark protect your logo and motto?
Technically, your trademark begins to work once you put it on papers and documents. By Law, your idea is protected but this usually has geographic restrictions. Being a city, these geographic restrictions might be an issue. This is why it is important that you officially request registration of your city´s logo and motto as soon as possible.
Hire the best Trademark Lawyers Vancouver to help you get through any geographical barriers your logo and motto might face. Start the process now.